We're featuring interviews all week of the people behind Afrobeatnik who make us a kick-ass business. Stay tuned. 

 Allison Mathews, Afrobeatnik Social Media Intern

Allison Mathews, Afrobeatnik Social Media Intern


Allison Mathews is Afrobeatnik's Social Media Intern, curating content and contacts through Facebook, Twitter, and Google+. The Western Washington University graduate has had her share of wandering since her college days, but she is ready to learn the ins-and-outs of business and pull herself back on track with a passionate, creative community.

What interested you about Afrobeatnik? Why did you want to be a part of it?

I find that my views are extremely in line with [Afrobeatnik]. Only recently have I been interested in fashion, but I think this is a great way to cultivate and introduce myself to this whole different world – something I never knew much about. I really want to grow with it and see where it takes me.

What's drawing you in now?

I went to college in a small town, and I grew up in a smaller town. Fashion is something I never really allowed myself to do or have. I would wear the same thing every day, which as a girl, is sort of limiting in some ways. While not every girl likes it, fashion is important to pay attention to especially as you're getting older and coming to terms with who you are.

What do you do for Afrobeatnik?

I work on curating content, looking for other individuals and organizations who share our views and connecting with them, and translating Afrobeatnik's message to a wider audience. I'm really excited to get an all-encompassing view of a company and how a company works because it's something I've never known before.

What's your background?

I went to school for English Literature. I started off as a Political Science major, and that took me in a weird direction. I thought I wanted to go to law school, and I thought I wanted to be a lobbyist. But when I got into the upper levels of Political Science at my university, I realized it wasn't for me. I then applied to do a Kinesiology major, but the woman in charge of the department talked me out of it! I ended up as an English major. I wasn't quite sure what I wanted to do with it at the time, but I was so in the moment for the last two and a half years studying it that I didn't care.

After being out of school for a year and a half, I've lost my focus. But I think Afrobeatnik will help pull me back on track, in terms of finding a community of people who are creative and want to make a difference.

What have you done between college and Afrobeatnik?

I've stumbled. I did a lot of day jobs. Nothing that suited me, nothing that I was really into. I started to try everything and spent a lot of time wandering.

What are your long-term goals?

I don't have an answer for you right now. I think short-term goals are what I need to focus on right now; the every day.

What are you hobbies?

I play piano, or am trying to get back into that anyways. I have also just started taking ballet, which is something I've always wanted to do. Oh, and exploring new fields of interest; for example, yoga. I had never taken an advanced yoga class before. Only recently have I decided that yoga is a valid form of exercise!

What is something people wouldn't expect of you?

I have strong will power and am very determined. When I want something, I will stop at nothing until I achieve it.