In theme with our mission of redefining beauty, we planned our first Lookbook shoot around the concept of featuring locations that are not traditionally seen as beautiful but have a certain intriguing richness or depth. Wardrobe stylist Jerrie Fu gives the recap below. 

WRITTEN BY JERRIE FU

Videography assistants Allison Matthews and Kieanna McCloud on set. 

Videography assistants Allison Matthews and Kieanna McCloud on set. 

Our Lookbook shoot took place over two days in early February and our team had a lot of fun! We rented a studio at Photo Center NW for the first day, where we set up our makeup and wardrobe stations and took some in-studio shots with award-winning photographer Carlos Javier Sanchez. The models and our photography and video team then ventured out on the streets of Capitol Hill to find the best locations. Afrobeatnik photographer Hannah Letinich shot with the girls both individually and in pairs. We all worked together to capture the perfect lighting and environment for each photo.

The team scouts the locations in Seattle's Capitol Hill. 

The team scouts the locations in Seattle's Capitol Hill. 

Makeup artist Grace Fong, Model AnJelika Frye and Wardrobe Stylist Jerrie Fu. 

Photographer Carlos Javier Sanchez of pixelreflex

Quick hair fix for model Innocent Lewis. 

Afrobeatnik Founder Angela Moorer.

Models Innocent and Ellie outside in Capitol Hill.

We love Innocent!

Afrobeatnik model Ellie poses at Photo Center NW.

Photo Assistant Taimane Rice and Hannah Letinich. 

The second day of the photoshoot began in Angela’s apartment, where our fabulous model Samantha had her hair and makeup done by stylist Lindsay Martz. Meanwhile, the photography and video team scouted locations in Georgetown. We found several places that fit our concept perfectly, including the loading docks of old warehouses and an abandoned truck.

Samantha looking adorable as ever in an oversized vintage jacket.

Wardrobe Stylist Jerrie stepping in to model with Samantha. 

Jerrie just can't help but put the finishing touches on Samantha's outfit!

Since one of our models couldn't make it, I stepped in and posed with Samantha for several shots with videographer Shann Thomas. Check out the resulting video below and stay tuned for the debut of our Lookbook!

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